The Block booking (in French: “block booking”) is a technique of marketing invented by the American studios in 1920 to require operators theater to rent movies batch. This technique ends in 1948, with the Paramount decree .
The Block booking (in French: “block booking”) is a technique of marketing invented by the American studios in 1920 to require operators theater to rent movies batch. This technique ends in 1948, with the Paramount decree .