La Cines (full name: Società Italiana Cines , commonly known as Roman Cines , Italian pronunciation: tchinès) is an Italian film house specializing in the production and distribution of films.
La Cines was born in Rome onfollowing the transformation into a public limited company of the Alberini & Santoni film factory , itself founded in 1905 on the initiative of Filoteo Alberini and Dante Santoni . By creating Cines, the two partners wanted to produce film , manufacture cameras and market cinematography, photography and related technology accessories.
During the summer of 1906 , the French director Gaston Velle , who had been working for Pathé until then , the screenwriters Dumesnil and Vasseur and the Vauzèle operator, special effects specialist, joined Cines . It was during this year that the company made the films La Malia dell’oro , Pierrot in love (Pierrot innamorato) and Viaggio in una stella .
In 1907 , Mario Caserini , who had entered Cines as an actor, began his activity as a director, while Velle returned to Paris . La Cines began to specialize in historical productions and period costumes, such as Il Fornaretto di Venezia, Otello and Garibaldi . In 1908 Carlo Rossi , founder of Rossi & C. in Turin (from Itala Film by Carlo Sciamengo and Giovanni Pastrone), became a member of the management. It was Rossi who represented La Cines at the Congress of European Cinematographic Industries in Paris from 1909, but he left the company in 1911. At the same time the young painter Enrico Guazzoni , whom Alberini had introduced into society as a director, was beginning to distinguish himself .
Guazzoni achieved a first personal success with Brutus in 1910 , the same year that Cines had to face the great crisis that had hit all European and American cinematographic houses. Once the era of great profits was over, the bank entrusted Alberto Fassini , an agent , with the task of liquidating the establishment. Instead, Fassini undertook to reorganize and recapitalize the firm and took on the role of Chairman of the Board.
From then on, Cines managed to guarantee Italian and foreign cinemas the weekly supply of a drama (about 600 meters ), a comedy , two comic films and two documentaries . The establishment was equipped with modern equipment, a fixed troop was engaged and the main actors, including Amleto Novelli and Gianna Terribili-Gonzales , received long-term contracts.
In 1911 , La Cines appeared in the official general catalog of the International Exhibition of Industry and Labor in Turin , and declared the following establishments:
- Rome : cinematographic manufacture;
- Padua : artificial silk factory;
- Vigodarzere : factory of photosensitive film .
- Subsidiaries in: Paris , London , Barcelona , Moscow , Berlin .
- Agencies in New York , Rio de Janeiro , Buenos Aires , Caracas , Sydney , Yokohama , Hong Kong , Cairo .
In 1911, Cines won the second prize in the artistic category with the San Francesco film (o Il poverello d’Assisi) and the second prize in the didactic category with Il tamburino at the International Cinematography Competition of the Turin International Film Exhibition. sardo .
In 1912 , Cines rose to the top ranks of production houses worldwide with the film Quo vadis? of Enrico Guazzoni . Then she consolidated her position in 1913 with the film Marcantonio e Cleopatra by the same director, one of the first high-budget films in the history of cinema, but whose costs were recovered by the mere transfer of projection rights for a year at the same time. British army.
In the same year, Cines organized an international competition for a film subject, with a first prize of 25,000 lire . But these impulses were interrupted by the First World War . After the war La Cines quickly resumed its activities and contracted with great actresses, such as Lyda Borelli , and directors like Nino Oxilia , Giulio Antamaro , Nino Martoglio , Carmine Gallone , Ivo Illuminati , Amleto Palermi , Augusto Genina .
In 1919, the Cines merged into the Unione Cinematografica Italiana and ceased all activity in 1921.
- 1921 : Fior d’amore of Mario Caserini
- Riccardo Redi, La Cines. Storia di una casa di produzione italiana , Persiani Editore, Bologna , second edition, 2009, ( ISBN 9788896013045 ) .